We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion, for North America.
As member of the WWide Marketing Team, brainstorming and help developing ideas for creative marketing campaigns.
Collaborate with CMO and CEO to coordinate brand awareness and marketing efforts
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail etc.).
Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to measure communication effectiveness and to help shape future marketing strategies.
Undertake individual tasks of a marketing plan as assigned.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Bi-lingual (i.e. English/Italian) is an advantage.
Proven experience as marketing specialist or similar role.
Thorough understanding of marketing elements (including traditional and more importantly digital marketing such as SEO/Social media etc.).
Proven experience in marketing data analytics and marketing tools (such as Social Advertising (LinkedIn, Facebook and other, Newsletters, etc).
Solid computer skills, including MS Office and applications (Web analytics, Google Adwords etc.).
Well-organized and detail oriented.
Good communication and writing skills (both languages).
BSc/BA in marketing, communications or equivalent.